RTL AdAlliance

RTL names new combined ad unit RTL AdAlliance

RTL Group’s new international advertising subsidiary is to be given the name RTL AdAlliance, combining RTL AdConnect, G+J I|MS, and Smartclip’s sales and media businesses. RTL said the combination would establish one strong and unified powerhouse for the international media sales business leveraging the RTL brand. The new company will closely collaborate with RTL Groups’ […]