NPD Group


NPD: 210m smart TV devices installed in the US

In the US there were 210 million devices that delivered internet connectivity to consumers’ TV sets at the end of 2017, according to new stats released by NPD Group. The research firm said it expects the number of TV-connected devices – including smart TVs, video game consoles, Blu-ray players and streaming media players – to […]

NPD: 17% of US viewers use only SVOD services for video

In the US, 17% of the population solely used SVOD services like Netflix, Amazon Prime and Hulu to view video content in the 12-months ending in March 2018, according to NPD Group. The research firm said that while the majority of US consumers view video content from a variety of sources – both in physical […]

NPD: video accounts for 78% of US smartphone data

Streaming video accounts for 78% of total data used by smartphone owners in the US, according to a new study by the NPD Group. The research firm said that 57% of US smartphone users access video via an app at least once a month, with applications like YouTube and Netflix driving the greatest data demands. […]

4K UHD TV on threshold of mass-market, says report

Ownership of 4K UHD-capable TVs is on the threshold of becoming a mass-market phenomenon, at least in the US, according to research by NPD Group. According to the NPD Group Connected Intelligence Home Entertainment Report, 38% of US consumers say they are very or somewhat likely to use a 4K TV in the future, an […]

Over half of US homes now have TV connected to the internet

Over half of US homes with an internet connection now have at least one TV connected to the web, an increase of six million homes over the past year, according to NPD Group. According to the research outfit’s Connected Home Entertainment Report, the average connected TV home had an average of 2.9 devices installed that […]

US internet connected TV devices set for growth

There will be 231 million installed devices able to connect to the internet and deliver apps to TVs in the US by 2018, according to NPD Group. NPD said the figure represented growth of 82% between 2014 and 2018. Connected TVs are expected to deliver 37% of the growth over that four-year period, with streaming […]

Half of US web homes have connected TV devices

Half of US internet homes now own a connected TV device, such as a games console, streaming media player or smart TV, according to NPD Group. The new research claims that the smart TV industry was a “primary driver” of growth and that the total number of US homes with a connected TV device is […]

Streaming media player ownership to hit 40% in US

Streaming media player penetration is set to reach 40% of US broadband homes by 2017, with these devices to be found in some 39 million households, according to research by NPD Group.  The research firm predicts that streaming media player ownership will grow from just 16% of US internet homes in the first quarter of […]

UltraViolet awareness hits 44% in the US

Awareness of UltraViolet is “on the rise” among US consumers, with 44% now claiming to have heard of UV or to recognise the UV logo, according to NPD Group.  The research firm’s Digital Adoption Monitor claims that the 44% figure is a nine-percentage point increase over last year, with about one-third of consumers claiming to […]

UHD TV sales up almost nine times this year

Almost nine-times the number of 4K, Ultra High Definition TVs sold in the US last year have already been bought in 2014, with these TVs driving growth in the flatscreen TV market, according to NPD Group. The research firm’s weekly tracking service said that US sales of 4K, UHD TVs now account for 7% of […]