NPD Group


Streaming media player ownership reaches 17% in US

Some 17% of US households owned streaming media players in Q2, after 6 million were added in the past year, according to new research by the NPD Group.  The research firm said that it expects streaming media player ownership to increase to 39% of US internet households by the beginning of 2017, driven by more […]

More than half of millennial tablet owners ‘second screen’

Some 56% of US tablet owners aged between 18 and 34 use their device in conjunction with TV viewing, according to new research by NPD Group.  The Connected TV App Discovery Report claimed that among the wider group of tablet owners aged 18 and over, just 41% said they use their tablet for “activities related […]

OTT subscribers are ‘most voracious’ TV Everywhere customers

Despite industry fears of ‘cord cutting’ or ‘cord trimming’, subscribers to OTT services like Netflix are actually among “the most active TV Everywhere users,” according to new NPD Group research. The NPD Group TV Everywhere report claims that 75% of homes that use subscription VOD services also have a pay TV subscription, and 25% use […]

OTT video watched by 75% of young adults with connected TVs

More young people with connected TVs watch OTT video than they do content from a pay TV provider, according to a new report by NPD Group.  The new Connected Intelligence Applications and Convergence report said that 75% of 18 to 34 year-olds use their connected TV – or the devices connecting their TV to the […]

Viewers not engaging with second screen TV apps

Viewers are not commonly using apps designed to enhance second-screen engagement with TV, like Viggle and Zeebox, according to a new study by NPD Group. The research firm said that while multitasking is common, US viewers are less willing to use their second-screen devices to interact directly with applications designed specifically for the TV programs […]