MIPCube


CTC, MTS and Ailove launch online content competition at MIPCube

Russia’s largest independent broadcaster CTC is launching a transmedia content competition at MIPCube, the digital content segment of the MIPTV market in Cannes. CTC is, in association with telco MTS and agency Ailove, offering €5,000 in development funding to the winner of the Content360 contest. The content will be developed with MTS and CTC. The […]

All3Media leads charge of content companies looking to address viewers direct

Production company All3Media will launch its own smart TV app on Samsung’s platform in the next couple of weeks with an app for the LG smart TV platform to follow. The objective is to deliver better brand awareness for the company by going direct to consumers, according to Bill Scott, chief operating and commercial officer […]

Real Housewives to get social TV game this summer

US cable network Bravo is to launch a social game associated with its Real Housewives reality series franchise this summer, according to Lisa Hsia, executive vice-president, digital media at Bravo. The goal of the game would be to attract people interested in gaming to the show, she told attendees at the MIPCube event in Cannes […]

Interactive TV needs to be “instantaneous and fun”, MIPCube attendees told

Interactive social TV applications need to be based on simple-to-understand concepts  and deliver an immediate reward, according to Josh Atkins, senior design director, Soho Productions, part of Microsoft Studios, speaking at the MIPCube event in Cannes at the end of last week. Atkins was part of the team that developed a new interactive concept for […]

TV needs to adjust to “new world order”, MIPCube attendees told

New models of advertising and personalised delivery of content will be key to enabling TV to survive changes to revenue models and viewing patterns being driven by companies like Apple, according to Cindy Gallop, founder and CEO of IfWeRanTheWorld and MakeLoveNot Porn, speaking at the MIPCube event in Cannes. “You cannot do new world order […]

Machinima to launch Prime, prepares for first YouTube ‘upfront’

“Virtual media company” Machinima plans to launch a Machinima Prime channel, expand its international presence and take part in YouTube’s first advertising upfront in May, according to Philip Debevoise, president and co-founder, speaking at the MIPCube event in Cannes this morning. Machinima focuses on males aged 18-34 who are into gaming culture. The company distributes […]