Mediacom


Mediacom: 94% of UK kids now have access to OTT services

A massive 94% of children and teenagers in the UK now have access to on-demand or OTT services like Netflix and Amazon Prime, as the trend towards on-demand viewing continues to climb. This is according to new research from MediaCom, which claims that nearly half of all teens say they currently watch on-demand TV more […]

Second screen viewers more likely to engage with ads

Viewers are 75% more likely to follow up on an advert they’ve seen on TV if they have a device in hand, according to a new ‘second screening’ report by MediaCom and ViewersLogic. The study claims that watching TV while using a mobile or other connected device significantly improves the effectiveness of an ad. Women […]

Netflix ‘under threat as top VOD net for UK youth’

Netflix remains the most popular service for British children and teenagers, but Amazon Prime Video and Now TV are gaining ground, a new study has found. Some 58% of 13-19 year-olds polled by WPP-owned ad firm MediaCom use Netflix, making it the most popular UK subscription VOD service within the age group. However, it is […]

Ex-BBC, Turner exec Cohen returns to TV

Former BBC multiplatform commissioner Nick Cohen has returned to the TV industry after three years at advertising firm Mediacom by joining Little Dot Studios. Cohen will be VP, content, strategy and brand partnerships at All3Media-backed Litte Dot, which Andy Talor and Selma Turajlic founded 18 months ago. He joins in February from WPP-owned Mediacom, where […]