eMarketer: video viewing to see UK smartphone use surpass PCs

Video viewing will help smartphones to pass computers for the first time this year as the preferred way for UK adults to access the web, according to eMarketer. The research firm said that adults will spend one hour 59 minutes a day on their smartphone in 2017, compared to one hour 58 minutes for desktop […]

Accenture: TV viewing more popular on non-TV devices

More people now prefer to watch TV shows on internet connected devices than on traditional TV sets, according to new research by Accenture. The company’s Digital Consumer Survey found that the percentage of consumers who said they prefer watching TV shows on television sets plummeted by 55% over the past year – from 52% to […]

GfK: laptops the preferred viewing device for young adults

UK adults aged 18 to 24 years old spend more time watching video content on laptops than any other device, according to new research by GfK. The study reveals that young adults spend 41% of their daily viewing time watching on laptops, compared to 35% on TV, 14% on smartphones and 10% on tablets. The […]

‘Significant increase’ in no-TV households, says Ofcom

Digital TVs can now be found in 96% of UK homes, but there has been a “significant increase” in the proportion of homes without, according to Ofcom. The UK broadcast regulator’s ‘Consumer Experience of 2014’ research report claims that that since 2013 the proportion of households with digital TVs has fallen from 98% to 96%. […]

Consumer interest in HDTVs and tablets slowing

The pace of growth in sales of video display devices including HDTVs and tablets could be set to slow down as the market matures, while consumers are becoming excited about new devices including wearable and smart home devices, according to a survey by Accenture. According to Accenture’s report, Engaging the Digital Consumer in the New […]

Just 55% of UK viewers watch TV exclusively on a TV set

Just 55% of UK TV viewers claim they only ever watch TV on a TV set, as more people tune in on tablets and laptops, according to new research by Ipsos MORI. The ‘TV Nation’ research, carried out by IpsosMedia for TV body Thinkbox, found that even though BARB data indicates 98.2% of TV viewing […]

Two thirds of people use second screen while watching TV

Almost two thirds of people (64%) have used a second screen device while watching TV, behaviour that is changing the way that viewers engage with ads, according to new research. The latest data, from GfK’s Connected Consumer research, claims that 38% of ‘second screeners’ would like TV ads to be targeted to them and 24% […]

Just 1.5% of TV viewing done on other devices

Just 1.5% of TV viewing is done on other screens, such as tablets, smartphones and laptops, with the remaining 98.5% still done on traditional sets according to new research by Thinkbox – the marketing body for commercial television in the UK.  The research said that during the first six months of the year, viewers in […]