IAB

CTV to drive increasing digital video spend in the US

Digital video advertising is expected to represent more than half of all video spend in the US this year. According to new research from IAB, digital video advertising is projected to represent 56% of the country’s total video spend in 2021, while connected TV continues to outpace other formats. CTV saw its highest ad spend […]

IAB: US digital ad revenues grew 23% in H1 2018

US digital advertising revenues grew 23% year-on-year in the first half of 2018 to reach US$49.5 billion, according to the IAB’s latest Internet Advertising Revenue Report. The Interactive Advertising Bureau (IAB) study, produced with PwC US, claims that advertisers spent more on digital media in H1 2018 than they have in the first half of […]

UK digital ad spend achieves fastest growth in seven years

UK digital advertising expenditure grew by 16.4% to reach a record £8.6 billion (€10.8 billion) last year, according to the Internet Advertising Bureau. According to research by the IAB, the year-on-year was the hightest rate of growth since 2008, when digital ad spend grew by 17.1%. The IAB suggests that the strong growth was in […]

A fifth of UK web users have turned to ad blockers

Some 22% of online British adults currently use ad-blocking software, according to new research by the Internet Advertising Bureau (IAB). The February survey, commissioned by the IAB and conducted by YouGov, found that the proportion of people using ad blockers had climbed from 18% in October 2015. The report found that 54% of ad blocker […]

IAB: Connected TV devices now the focal point for viewing

The proliferation of connected devices mean that the TV is no longer the focal point in many homes, and viewers are using these devices throughout their TV viewing, not just during commercial breaks. The finding are contained in new research from the Internet Advertising Bureau (IAB) based on a wide-ranging study among 1,050 UK consumers. […]

Social media trumps entertainment in UK web use

Social media has overtaken entertainment activities, like streaming TV shows, in terms of time spent on the internet in the UK, according to new research. The Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) claims that 16.7% of all UK internet time across computers, tablets and smartphones is spent on social media, […]

US online video ad revenues hit US$3.3 billion

Online video adverting revenues in the US reached climbed 17% year-on-year in 2014 to reach US$3.3 billion (€3.1 billion), according to stats from the Interactive Advertising Bureau (IAB). Digital video advertising was classified by the IAB as a component of display-related advertising, which totalled US$13.5 billion in 2014. This accounted for 27% of overall digital ad […]

UK homes now own 7.4 web-connected devices on average

The average UK household now owns 7.4 devices that connect to the internet, with nearly 40% of UK homes buying a tablet in the last year, according to the IAB.  The new Internet Advertising Bureau (IAB) UK and PricewaterhouseCoopers (PwC) study claims that the smartphones is now the most common internet-enabled device in the UK […]