According to research by the IAB, the year-on-year was the hightest rate of growth since 2008, when digital ad spend grew by 17.1%. The IAB suggests that the strong growth was in part driven by a 12% rise in the number of internet-connected devices per household, with each UK home now having an average of 8.3 connected devices.
Connected TVs saw the biggest rise in ownership, growing by 27%, followed by smartphones at 21%.
Laptop growth outpaced that of tablets, with ownership rising by 18% against 16% for tablets.
Each UK home has an average of 2.1 smartphones, 1.6 laptops and 1.4 tablets, according to the statistics.
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17 January 2021 @ 15:00:01 UTC
ICYMI: Apple TV+ launches overhauled website digitaltveurope.com/2021/01/15/app… https://t.co/r2g95BCAAk
16 January 2021 @ 19:00:00 UTC
Don't miss the chance to share your videos on the future of digital video in the Digital TV Europe Industry Survey… twitter.com/i/web/status/1…
16 January 2021 @ 16:00:01 UTC