Hub Entertainment Research


23% of Netflix subscribers would cancel over introduction of ads

Almost a quarter of Netflix subscribers would cancel their membership over the introduction of adverts. According to a new study from Hub Entertainment Research that looked at 1,765 consumers with broadband who watch at least 1 hour of TV per week, 23% of subscribers to the SVOD said they would “definitely or probably” drop their […]

À la carte TV ‘more attractive than bundled pay TV’

Existing pay TV bundles are getting less and less attractive to consumers and à la carte offers increasingly interesting, according to new data. According to findings from Hub Entertainment Research, only 40% of those with one pay TV subscription feel their needs are “very well met”. That number only rises to 47% among those with […]

Netflix brand influences viewing habits even in non-core genres

Having a popular content brand name like Netflix remains a key driver in picking up viewers, new data shows. Respondents to Hub Entertainment Research’s study claimed networks have no influence on what they watch, but their behaviour suggests otherwise. The findings, published yesterday, showed that 41% claimed network brand didn’t affect their viewing preferences. However, […]

TV is king when US consumers choose screen time

Up to 40% of entertainment time is spent watching television shows over other screen activities such as social media and gaming, according to a study of US consumers by Hub Entertainment Research. The study which featured 1,774 US consumers, who have broadband and watch at least 5 hours of TV per week, shows that when considering […]

US viewers ‘would rather opt for a la carte TV services’

US viewers would “strongly prefer” a TV service model where they select, and pay for, only the individual networks they’re most interested in watching, according to new research. Hub Entertainment Research’s ‘Let’s Get Ready to Bundle’ report found that 53% of US respondents preferred a “pure a la carte approach”, while only 38% said they […]

Netflix now ‘indispensable’ for many US viewers

Netflix is the TV brand that US viewers would be most reluctant to give up, ahead of any linear TV brand, according to new research. Hub Entertainment Research’s new ‘Branding of TV’ report claimed “Netflix has become indispensable to many TV consumers”. When asked which TV sources they would keep if they could have only […]

Most Amazon Prime and Hulu customers also use Netflix

Amazon Prime and Hulu viewers in the US “almost always” have a Netflix subscription, according to new stats by Hub Entertainment Research. The US research found that 83% of Amazon Prime users, and 93% of Hulu users also use Netflix – the service that claims the “lion’s share” of SVOD accounts. Some 57% of viewers […]

‘Unprecedented numbers’ flock to Netflix, Hulu, Amazon

This year has seen a 21-point increase in the proportion of US SVOD customers, with “unprecedented numbers” flocking to Netflix, Hulu and Amazon, according to new research. The Hub Entertainment Research study found that 68% of the US broadband customers polled in 2016 subscribe to an online streaming service, up from 47% in 2015. Some […]

Netflix replaces live TV for young viewers, says report

Netflix has replaced live TV as the default TV source for young viewers, marking an important shift in consumer behaviour, according to a new report. Hub Entertainment Research’s ‘Decoding the Default’ study claims that 40% of viewers aged 16-24 use Netflix as their “home base” for watching content, with only 26% defaulting automatically to live […]

Universal online listings needed to help content discovery, says research

The “near unlimited” choice of online TV means that viewers need tools to make content easier to use, with 60% of people agreeing that they need a ‘universal listing’ that lets them find shows across all TV sources, according to new research. US-based Hub Entertainment Research found that 48% of respondents said they are more […]