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Hub Entertainment Research
2 min read
Amazon Echo still top of the pile for CTV-smart speaker integration
Amazon Echo is the most-connected smart speaker brand to TV sets, but the gap is…
2 min read
Netflix most important TV source for US viewers says report
Netflix is the most indispensable TV source for US consumers. According to a new survey…
2 min read
More than three quarters of young people engage in streaming password sharing
Password sharing has long served as a point of concern for streaming companies, and this…
1 min read
23% of Netflix subscribers would cancel over introduction of ads
Almost a quarter of Netflix subscribers would cancel their membership over the introduction of adverts….
2 min read
À la carte TV ‘more attractive than bundled pay TV’
Existing pay TV bundles are getting less and less attractive to consumers and à la…
1 min read
Netflix brand influences viewing habits even in non-core genres
Having a popular content brand name like Netflix remains a key driver in picking up…
2 min read
TV is king when US consumers choose screen time
Up to 40% of entertainment time is spent watching television shows over other screen activities such…
2 min read
US viewers ‘would rather opt for a la carte TV services’
US viewers would “strongly prefer” a TV service model where they select, and pay for,…
2 min read
Netflix now ‘indispensable’ for many US viewers
Netflix is the TV brand that US viewers would be most reluctant to give up,…
1 min read
Most Amazon Prime and Hulu customers also use Netflix
Amazon Prime and Hulu viewers in the US “almost always” have a Netflix subscription, according…
1 min read
‘Unprecedented numbers’ flock to Netflix, Hulu, Amazon
This year has seen a 21-point increase in the proportion of US SVOD customers, with…
2 min read
Netflix replaces live TV for young viewers, says report
Netflix has replaced live TV as the default TV source for young viewers, marking an…
1 min read
Universal online listings needed to help content discovery, says research
The “near unlimited” choice of online TV means that viewers need tools to make content…
1 min read
Half of pay TV subscribers aware of TV Everywhere, says CTAM
Just 49% of multichannel video programming distributor (MVPD) customers aged 18 to 64 are aware…