Eurodata


Global TV viewing robust says Eurodata TV Worldwide report

In 2018, average daily viewing time for television stood at 2 hours and 55 minutes, according to  Eurodata TV Worldwide’s One TV Year in the World report. That figure (based on analysis of 94 countries) was one minute shorter than in 2017, suggesting remarkable stability for the medium. However Eurodata says the headline figure does conceal some disparities between the different regions of the […]

Eurodata: local drama dominating primetime viewing

Eurodata’s scripted series report for 2018 shows that local drama was the most popular prime time genre for channels and viewers. The report, which analyses the schedules of over 100 channels in 12 countries, shows that across channels two-thirds of the series broadcast during prime time are locally produced, up five points up from 2017. […]

Kids’ viewing ‘differing significantly’ between European countries

Kids daily TV viewing times and use of catch-up TV differ significantly between France, Germany, Italy, Spain and the UK, according to a report by Eurodata/Mediamétrie. According to the January-June 2018 issue of Eurodata TV Worldwide’s Kids TV Report, kids under 15 spent an average of one hour 39 minutes in front of the TV […]

Eurodata: Millennials’ passion for TV undented by changing viewing habits

Young adults are watching less live TV per day compared to last year, though their passion for TV content “has not waned”, according to new research by Eurodata. The research, which was presented in at an event in London this morning, claims that in the first half of 2018 young adult viewers in France, Germany, […]

Eurodata: World Cup Final reached 163m viewers in Europe

The climax of the 2018 World Cup in Russia delivered strong figures across Europe and beyond, with 163 million watching France’s triumph over surprise finalists Croatia on Sunday. Not surprisingly, French viewers were gripped, with 19.3m viewers watching the match on TF1, which kicked off at 5pm local time. 1.5m viewers in Croatia – an […]

Eurodata: TV industry increasingly looking abroad for ideas

Of the roughly 9,000 new and recurring TV programmes that aired in 2017, some 46% were concepts sourced from overseas, according to Eurodata TV Worldwide research. The report, which looked at the 48 countries tracked by Eurodata’sNoTa service, said that a majority of these foreign concepts were ‘ready-made’ formats. An adaptation of US gameshow The Wall, for example, […]

Scripted content reigns supreme for millennials – study

A Eurodata study of 15-34-year-olds from ten countries including the UK, US and Japan shows that scripted programming dominates consumption for the age group. Scripted programming on average captures 35% of TV consumption for millennials across Denmark, France, Germany, Italy, Japan, Netherlands, Spain, Sweden, the UK and US. For certain nations the figure can reach […]

Eurodata unveils European viewing trends

People in the five biggest European markets watched an average of three hours and 48 minutes per day in the first half of the year, according to Eurodata TV Worldwide. Presenting the findings of its latest ‘4-screen TV audience’ report in London this morning, Eurodata analysts said that while the TV remains the preferred screen […]

Eurodata: young adults watch 1hr 30mins less TV per day

Young people aged 15-34 spend one hour and 30 minutes less per day on average watching TV than the total population, according to new research. Eurodata TV Worldwide’s ‘Young Adults Report’ claims that people in this age range spent an average of 2 hours and 39 minutes per day in front of their television screens […]

Scripted launches most numerous in 2015

New scripted series accounted for 40% of the 8,500 new programming concepts launched internationally last year, according to data released this week. Factual programmes – including documentaries and series – made up 37% of new projects, with entertainment series accounting for another 23%, stats from Médiamétre-owned Eurodata TV Worldwide show. Eurodata’s Annual International TV Trends […]