Deloitte highlights SVOD challenges around subscription sharing and churn
New UK-based research from Deloitte estimates that 35% of people with access to a subscription-video-on-demand (SVOD) service are sharing at least one of their subscriptions with other households. Worryingly for platforms seeking to crack down on this situation, more than half (57%) of respondents who share a paid SVOD service say they would stop using […]