Channel 4 UK drops All4 VOD brand as part of brand unification strategy

UK public broadcaster Channel 4 has announced that from next year it will bring all its channels and services under one Channel 4 brand to help audiences better navigate the abundance of choice in the digital world and find their favourite Channel 4 shows wherever and whenever they choose to watch content. The most high-profile […]

Channel 4 unveils digital strategy and launches US$40m content fund

UK pubcaster Channel 4 has unveiled a new corporate strategy called Future4, which will see the company accelerate its transition to digital, placing a renewed focus on its streaming services, while also launching a new £30m ($40m) content fund. Channel 4’s CEO Alex Mahon has set out the primary objectives as part of the five-year […]

Channel 4 adds Google Assistant voice controls for All 4

Channel 4 has integrated its All 4 on-demand service with Google Assistant across Google’s family of Home devices. The step means that All 4 viewers can use Google Home and Google Home Mini devices to ask the Google Assistant to play shows from All 4 on Chromecast. “We have a great track record in partnering […]

Channel 4 to pull All4 and HD channel from Freesat

UK public broadcaster Channel 4’s on-demand and catch-up service All4, along with the HD version of Channel 4, is to disappear from free-to-view satellite platform Freesat tomorrow after the pair failed to agree new carriage terms. Freesat said it remained “committed to bringing Freesat customers the very best content and hope to see the channels […]

YouTube and BBC are dominant video apps on UK phones

YouTube and BBC iPlayer dominate the range of apps used by UK consumers to watch video on their smartphones, according to research carried out for mobile retailer Carphone Warehouse. Some 68% of UK consumers have YouTube apps installed on their phone, making it the third most downloaded app overall. Combined, the BBC Media Player and […]

All4 launches 360° video ad support

Channel 4’s digital service, All4, is launching support for 360° video ads from this week. The UK broadcaster’s 4Sales division announced the new Ad 360 format today, and Honda and South African Tourism will be the first brands to use the 360° interactive VOD ads. “Ad 360 enables All 4’s audience to engage with brands […]

Channel 4: we are keeping up with Facebook

Channel 4 now has 15 million registered All4 users and can compete with the likes of YouTube and Facebook in terms of online video viewing and ad revenues, David Abraham told delegates at the ongoing INTV conference in Israel. The UK broadcaster’s CEO told DTVE‘s sister title TBI that as it focuses on digital this […]

Motive to add OTT services to TabletTV

Technology provider Motive Television is set to add over-the-top TV services like Netflix and YouTube to its TabletTV service. Announcing the move, Motive said that it has developed new technology to add internet-delivered channels to its TabletTV offering in the UK and US, with plans to beta test the new offering this summer and to […]