Channel 4’s digital service, All4, is launching support for 360° video ads from this week.
The UK broadcaster’s 4Sales division announced the new Ad 360 format today, and Honda and South African Tourism will be the first brands to use the 360° interactive VOD ads.
“Ad 360 enables All 4’s audience to engage with brands in a new and exciting way using the latest developments in 360 degree content creation, strengthening our existing suite of innovative digital ad products,” said Channel 4’s digital and creative leader, David Amodio.
The Ad 360 format was developed by video technology partners Innovid, and the firm claims that together with Channel 4 it is bringing “360° interactive video experiences to the European market for the first time.”
ICYMI: Russia investigates @netflix for violating controversial ‘gay propaganda’ law digitaltveurope.com/2021/11/26/rus… https://t.co/l10IbcGz5a
26 November 2021 @ 21:22:00 UTC
ICYMI: @Ofcom approves BBC Three TV comeback digitaltveurope.com/2021/11/26/ofc… https://t.co/8j6BGAETLj
26 November 2021 @ 20:21:00 UTC
ICYMI: Mediaset becomes MFE-MediaForEurope digitaltveurope.com/2021/11/26/med… https://t.co/KHUh0mlQTR
26 November 2021 @ 19:30:00 UTC
.@Irdeto launches HbbTV Operator Application digitaltveurope.com/2021/11/26/ird… https://t.co/qPHaEZd8wc
26 November 2021 @ 19:00:01 UTC
Ocilion wins two more network operator deals in Germany digitaltveurope.com/2021/11/26/oci… https://t.co/Dpkx2tc7kN
26 November 2021 @ 18:30:00 UTC
