Intelligence


Report | How are Content and Product Strategies Evolving in the Saturated Streaming Space?

The traditional TV market continues to evolve from what was once nation-based TV services to truly global media groups, controlling all stages of the content value chain. And such changes, brought about the by incredible success of global streaming giants Netflix and Amazon, have permanently changed the once-established audience viewing dynamics.

As everyone from broadcasters to telecommunications companies to OTTs are jostle for their slice of the streaming mega-pie, their business models and strategies have been undergoing significant transformations in the process. We’ve seen huge players like Disney and HBO go direct-to-consumer (D2C) with their own Disney+ and HBO Max streaming platforms; we’ve seen a spike in mergers, the Viacom/CBS and Disney/Fox, for instance; we’ve even seen traditional broadcasters team up to forge alliances (BritBox, Salto) to create their own competitive streaming offering.

In this exclusive report, we examine these developments in finer detail, with a view to uncover how product and content strategies are evolving within the saturated streaming space.

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