French public broadcaster close to ad sales sale

France Télévisions aims to close the sale of its advertising sales in the second quarter, according to reports in the French press.

The French public broadcaster is discussing the sale of the unit, France Télévisions Publicité (FTP), with two suitors, Lov Group and Publicis.
A plan to phase out advertising on France Télévisions’ channels is underway, prompting the sale of FTP.