iQiyi retains rights to Wimbledon tennis

Shinai Sports, owner of China’s iQiyi streaming service, has renewed its contract for rights to the Wimbedon tennis championships and secured exclusive digital broadcast rights in mainland China for two years.

The deal means that iQiyi has exclusive digital rights for the event in 2023-2024 in mainland China. This is the second time that the partnership between Shinai Sports and Wimbledon has been renewed.

Chinese tennis fans will be able to watch the grass-court Grand Slam on all platforms: iQIYI Sports App, iQIYI Sports Channel, iQIYI Sports PC, Web and QiyiguoTV.

iQIYI Sports has broadcast Wimbledon exclusively since 2019. The All England Tennis Club said that this year iQIYI Sports will broadcast the entire event and provide extensive coverage, exclusive customized content and commentary services in Chinese.

Shinai Sports currently owns the rights to the 2023 FIFA Women’s World Cup, English Premier League, UEFA Champions League, Serie A, UEFA Champions League, Asian Cup 2023 and the Asian Champions League. It has also broadcast the Australian Open, Wimbledon and US Open, as well as the ATP and WTA Finals and other major tennis events.

Paul Davies, Head of Broadcast, Production and Media Rights at Wimbledon, said: “We are delighted to have renewed once again our broadcast partnership with Shinai Sports, ensuring comprehensive coverage of The Championships will feature across iQIYI’s digital platforms in what for us is an incredibly important market.”

Yu Lingxiao, CEO of Shinai Sports said: “Shinai Sports is proud to continue collaborating with Wimbledon to explore the Chinese market. Not only is Wimbledon the premier grass-court Grand Slam tennis tournament, it is also one of the most attractive international tournaments with its unique historical and cultural heritage. Shinai Sports will continue to innovate and show the charm of Wimbledon to the Chinese audience in a more comprehensive way from the perspectives of technology, content, marketing and promotion.”

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