IQiyi


China’s ​​iQIYI integrates Unified ID 2.0

Chinese streaming service iQIYI has announced the integration of Unified ID 2.0 from The Trade Desk on its platform. Unified ID 2.0 is an industry-wide identity solution that serves as an alternative to cookies. It works across most of today’s omnichannel environments, including over-the-top (OTT) and connected TV (CTV), with The Trade Desk saying that […]

Baidu looking to sell the ‘Chinese Netflix’ iQiyi

Chinese tech giant Baidu is reportedly in talks to sell off its controlling stake in the country’s second-largest streaming service iQiyi. According to Reuters, Baidu is looking to sell its 53% stake in the ‘Chinese Netflix’, with the company setting a target value at around US$7 billion. Baidu currently holds more than 90% of iQiyi’s […]

Serie A lands on iQiyi in China

Chinese streaming service iQiyi Sports has agreed a deal to broadcast the top-flight Italian football league Serie A. The streamer has agreed a two-season deal which will kick off for the 2022/23 campaign when it starts in August. The digital-only deal will see the Baidu-owned iQiyi live stream matches while also serving as a home […]

iQiyi comes to Roku in US and Canada

Chinese streaming service iQiyi has launched on Roku in North America. The iQiyi channel provides subscribers with access to a library of Chinese drama and comedy series, along with content from Korea and other markets across Asia. The streamer also said that some episodes selected dramas including Oh My Lord, Sassy Beauty and Nothing But […]

iQiyi expands content distribution to Spanish-speaking markets

Chinese streaming service iQiyi has announced plans to bring its original content to Spanish-speaking regions. The company said that dramas such as Light On Theater will be released  with Spanish dubbing via 11 US, Latin American and Spanish TV channels in Spanish-speaking regions, including Toku, UltraFilm, Epic Network and Top Cine. Highlighted content includes Kidnapping […]

Friends gets heavy censorship upon return to China 

The eagerly awaited return of iconic US sitcom Friends to screens in China has been met with derision over cries of censorship. The series had been off the air in the country for a number of years, but fans were recently rewarded with seeing Friends appear on Chinese streaming services including Tencent, IQiyi, Youku and […]

iQiyi launches in the UK and Ireland on Netgem TV via Thema partnership

Canal+-owned Thema and iQiyi have partnered for a commercial launch in the UK and Ireland on Netgem TV. Based out of Beijing, iQiyi is a leader in the Asian streaming market with over 106 million paid subscribers across 191 territories worldwide.  The streamer recently announced a partnership with Thema to launch its service worldwide. This […]

iQiyi on course for profitability in five years

Chinese streaming giant iQiyi may reach profitability in five years time, according to its CEO. In comments made to Reuters, Baidu founder and CEO Gong Yu said that the streamer –  which effectively serves as the Chinese equivalent of Netflix – will turn to ‘intelligent production’ to cut costs and reach profitability.  The process of […]

Chinese media companies demand short video platforms take action against content piracy

A group of more than 70 Chinese film and TV makers have called on short video platforms to remove content being used without authorisation. The group includes Chinese giants such as streamers iQIYI, Tencent Video and Alibaba’s Youku. According to a report from China’s national broadcaster CCTV, ‘hundreds of millions’ of Chinese internet users are […]

Alibaba and Tencent interested in buying iQIYI but wary of costs and regulations

Alibaba and Tencent have both held separate talks with Baidu over buying a controlling stake in VOD platform iQIYI, claims a new report. According to sources cited by Reuters, both giants are interested in increasing their empires by adding the Chinese Netflix equivalent, but have reached an impasse over pricing and regulatory scrutiny. TikTok owner […]

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