China’s iQIYI integrates Unified ID 2.0
Chinese streaming service iQIYI has announced the integration of Unified ID 2.0 from The Trade Desk on its platform. Unified ID 2.0 is an industry-wide identity solution that serves as an alternative to cookies. It works across most of today’s omnichannel environments, including over-the-top (OTT) and connected TV (CTV), with The Trade Desk saying that […]