Exclusive: TheSoul’s 5-Minute Crafts lands on Rakuten TV

Content provider TheSoul Publishing has partnered with Rakuten TV to launch its flagship channel, 5-Minute Crafts on the VOD platform in Europe and the UK.

The DIY digital channel debuted in 2016, it lands on Rakuten TV in both English and Spanish.

5-Minute Crafts showcases creative hacks, crafts and providing a variety of fun solutions to everyday problems.

According to TheSoul Publishing, 5-Minute Crafts has over 400 million social media subscribers and garnered more than 25 billion views on its primary English YouTube channel.

Alongside the launch, Rakuten TV and TheSoul Publishing will join forces on co-promotional and marketing activities to engage viewers and broaden the audience reach.

“This is a significant moment for TheSoul Publishing as we continue to extend our FAST channel footprint with this exciting partnership,” said Jonathan Shrank, head of content distribution at TheSoul Publishing. “The launch of 5-Minute Crafts in English and Spanish on Rakuten TV not only brings our engaging, innovative content to more screens across Europe but also reinforces our commitment to inspiring creativity. By bringing unique, engaging, and globally popular content to their viewers, platforms can tap into the established audiences of brands like 5-Minute Crafts, fostering a symbiotic relationship that benefits both parties and, ultimately, the viewers.

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