Coupang Play taps Vizrt’s Viz Libero

OTT platform Coupang Play has selected Vizrt’s Viz Libero for its K League football analysis to improve viewers experience and boost engagement in South Korea.


Coupang Play, one of the fastest-growing streaming services in South Korea, is the exclusive live streaming (OTT) broadcast rights holder for the 2023 K League season. Launched in December 2020, it currently streams La Liga, Ligue1, Major League Soccer (MLS), Formula 1, and the National Hockey League (NHL).


Viz Libero’s use and comprehensive suite of analytical features include player marking, labelling, and other telestration tools, quick turnaround of 3D camera flights powered by Viz AI, default calibration, and Virtual Presenter, which lets the presenter step right into the field of play, and AR Player Effect, which extracts players from the video for use in the studio. The streaming platform will utilise Viz Libero to delivers fans deep dives and tactical play analysis.


“The real power of Viz Libero is how easy it is to learn and use. Our producers were able to turn around stunning game analysis clips after just the basic training. When we elevate our sports production value to give fans a unique experience, we are ultimately increasing the likelihood of more viewers being exposed to and engaging with our content. That’s a win both for fans and for us,” commented TruLive Media CEO, Jiwoong Kim.


“We are continuously improving Viz Libero to deliver speed, precision and make it even easier for operators to create stunning analysis clips. Viz Libero leverages the power of Viz AI to simplify the creation of 3D camera flights and deliver a cleaner, more precise keyer. The upcoming release will further push the envelope on giving operators more freedom and flexibility in creating analysis clips,” said Tehseen Akhtar, deputy global head of product management at Vizrt.


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