IMG Arena secures NWSL exclusive data and streaming rights

March 25, 2023; San Diego Wave FC defeat the Chicago Red Stars 3-2 on opening day of the 2023 NWSL season at Snapdragon Stadium in San Diego, California (Brandon Todd/NWSL)

IMG’s sports data and tech hub, IMG Arena, has acquired the exclusive global data and streaming rights to National Women’s Soccer League (NWSL).

IMG Arena will capture and deliver data from more than 161 NWSL and UKG NWSL Challenge Cup games per season for its global network of more than 460 sportsbook operators, as well as distribute live streaming for betting.

Following the deal IMG Arena also becomes the official integrity partner of NWSL which it will provide NWSL with full monitoring services to safeguard competitions and tournaments.  

IMG Arena serves the sports betting sports media and sports performance sectors. It delivers live streaming and data feeds for more than 65,000 sports events annually.

The NWSL’s global media rights are distributed by IMG and its parent company Endeavor. Endeavor Streaming is powering the NWSL’s international direct-to-consumer streaming service.

“As the NWSL continues to grow on and off the field, delivering new opportunities to further engage with our teams and players is critical to unlocking our potential as an entertainment business,” said NWSL chief revenue officer Mitch Poll. “This new partnership is a key step in increasing the value add of our league and we are excited to work alongside IMG ARENA as we continue enhancing the fan experience for NWSL fans and sports enthusiasts alike.”

Andrew Turner, commercial partnerships manager, Americas, IMG ARENA, added: “We are delighted to be partnering with the world’s premier women’s soccer league to help grow the NWSL’s global reach and engage fans with a front-row seat to every moment of the action. With last season’s record-breaking attendance, new Utah and Bay Area franchises set to join in 2024, and a new-format Challenge Cup, the NWSL is one of the most exciting properties in global sports and a fantastic addition to our expanding US soccer portfolio.”

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