Viaplay Select to be added to Deutsche Telekom’s MagentaTV

Viaplay Group and Deutsche Telekom have struck a deal that will see Viaplay Select’s content distributed via Deutsche Telekom’s MagentaTV service in Germany.

Viewers will be able to access over 300 hours of Viaplay’s series, films and documentaries through MagentaTV, together with curated third-party titles. The partnership is the first in Germany for Viaplay Select, the version of Viaplay’s streaming offering branded for partner platforms

Content on the service will include Nordic Noir thrillers Cell 8, Fenris and The Truth Will Out; the Canneseries-nominated biopic The Dreamer – Becoming Karen Blixen and young adult series Delete Me.

The  partnership takes Viaplay Select’s footprint to 21 countries, with previous launches on Canal+ in Austria, Bell Media’s Crave service in Canada, Pickbox Now in seven European markets, SBS in Australia, DMD’s Cindie service in nine Latin American countries and Wowow in Japan.

Vanda Rapti, Viaplay Group chief commercial officer, North America & Viaplay Select, said: “Noir is one of the main Nordic exports to Germany, where it enjoys a wide and enthusiastic following. MagentaTV subscribers now have the chance to explore the genre’s best new shows, and to discover even more of Viaplay’s premium slate. Following our decision to pause Viaplay’s direct-to-consumer launch in the country, Viaplay Select is a flexible and innovative way to bring our storytelling to German audiences.”

Arnim Butzen, managing director MagentaTV, said: “We are very excited about this new content partnership, which enables us to bring a great selection from Viaplay’s premium content slate to MagentaTV for all our subscribers to stream and enjoy. Viaplay is a streaming powerhouse that offers some of the best Nordic content in the entertainment market, and we are delighted to present premium series like Fenris, The Dreamer – Becoming Karen Blixen and Cell 8 on MagentaTV and introduce them to German audiences. We know our customers love to stream Nordic crime, noir thrillers and modern European drama series, so this is a great fit for our content portfolio.”