DAZN acquires rights to Indian Premier League

DAZN is to air the Indian Premier League (IPL) 2023 season on its platform in the UK and Ireland.

From March 31, all 74 matches, including the playoffs and finals, will be included in the DAZN subscription, at no extra cost.

DAZN said the sport will have a strong appeal to its subscribers after data revealed a significant correlation between IPL and boxing fans.

The fast-paced short format cricket tournament was founded in 2007 and is in its sixteenth year. In June 2022, global media rights to the IPL from 2023-2027 inclusive were sold by the Board of Control for Cricket in India (BCCI) for a total of around $6.2bn, making the IPL one of the most valuable sports media properties in the world.

Dazn Group CEO, Shay Segev said, “Dazn is committed to building the world’s ultimate destination for sports fans; this means investing in developing our platform alongside acquiring and delivering premium rights. The IPL is the world’s foremost T20 cricket competition, which features the biggest names in cricket battling it out over 74 matches, all of which are available live and exclusively to Dazn’s UK subscribers.

Harry Brook, England and Sunrisers Hyderabad player, said: “This year has been massive for me as a cricketer, and the opportunity to play for the Sunrisers in the IPL is another huge challenge that I am relishing. It’s great news that all 74 IPL matches are going to be live and on-demand on Dazn to UK-based fans of the competition. It’s going to be a huge tournament this year and I can’t wait to be playing and competing with some of the biggest names in world cricket. Make sure you subscribe to Dazn to follow all the action.”

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