Mainstream Media AG taps Amagi to launch female-skewed FAST channel

Amagi, the specialist in cloud-based SaaS technology for broadcast and connected TV has teamed up with the German media outfit Mainstream Media AG to launch its first female-skewed FAST channel, Starke Frauen .

Starke Frauen translated Strong Women, showcases comedy and drama shows fronted by strong female leads. The channel is distributed on Rakuten TV and LG Channels, utilising Amagi’s FAST solutions.

Mainstream Media AG deployed Amagi Cloudport for cloud-based channel playout and Amagi Thunderstorm for dynamic server-side ad insertion. The B2C model provided Mainstream Media with opportunities for audience engagement, personalised ads, and content delivery.

Amagi has previous clients including ABS-CBN, Fox Networks, Fremantle, NBCUniversal, Warner Media and among others.

“With our new FAST channels, we want to address viewers who appreciate having our quality entertainment free of charge on digital TV platforms and mobile applications,” said Tim Werner, CEO, Mainstream Media AG. “We’re grateful to have won Amagi as a reliable partner on this journey. We look forward to taking further advantage of their comprehensive network of FAST platform partnerships and advanced ad tech capabilities.”

“Amagi prides itself on supporting the growth of niche content on FAST through partnerships with leading TV networks such as Mainstream,” said Srinivasan KA, co-founder & chief revenue officer, Amagi. “We are pleased to work together with Mainstream and help them leverage all the advantages that we, as an industry leader, bring to the partnership.”