M2A Media showcases next-generation hybrid cloud technologies for live broadcast workflows

Connecting in the Cloud_Live Demo_February 2023M2A Media in collaboration with AWS and Videon, TAG Video Systems, Singular.live and Spalk, demonstrated a first-of-its-kind, multi-vendor proof of concept of how next-generation hybrid cloud technologies are pushing the boundaries of traditional live broadcast workflows at the London-based roadshow, Connecting in the Cloud: Shaping the Future of Live Broadcast.

During the demonstration M2A Media used multiple live video sources, including a cloud hand-off from ATP Media, and a live BT Sport feed acquired into AWS from BT Media & Broadcast in London.

Its objective was to demonstrate the ease with which valuable live video can be contributed via the AWS cloud and transformed using progressive new cloud technologies.

M2A Media pointed to Videon’s Compute Platform (VCP) as the key to creating true hybrid cloud live video architectures which allows users to package streams in multiple formats, insert SCTE-35 ad markers, graphic overlays, UTC time codes, and user-defined KLV metadata into live video feeds. The orchestration of the AWS cloud for workflow flexibility and scalability was shown by M2A Media’s live IP transport product, M2A Connect.

Meanwhile, TAG Video Systems demonstrated how TAG can be used to fully monitor and visualise a cloud workflow, and benefit from scalability, agility, and custom orchestration. Singular.live provides broadcast quality graphic templates, from creation to live control and automation via its web based HTML5 overlay platform. This exhibited in real-time, using a series of custom templates created for the event.

In addition, Spalk showcased how their Virtual Commentary Studio can allow broadcasters, production companies and rights holders to easily produce customised and localised broadcast feeds for specific markets whilst lowering the cost of entry to reach new market segments without sacrificing production quality.

Marcus Box, CEO, M2A Media, said, “M2A Media has a keen understanding of the value that cloud technology is bringing to the media and entertainment industry. With this proof of concept, it was our aim to bring together leading innovators in the field to educate and to inspire the industry by presenting the technologies that are disrupting the broadcast landscape. We were delighted that the POC was so well received, and we look forward to future collaborations as we continue to disrupt and innovate.”

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