Spain’s Movistar Plus+ and IKEA forge alliance around shoppable app

Telefonica-owned PayTV platform Movistar Plus+ has joined forces with IKEA to create IKEA Live; a new ‘shoppable’ app that goes live this week in Spain.

Sitting within the PayTV platform’s Living App sections, the new IKEA-curated service offers live and recorded events where specialists share decorating tips and design ideas. In addition, customers can chat or purchase products on Movistar Plus+. One of the first shows to feature is “New products to fall in love with”.

Available to around 2 million miMovistar and Fusión customers in the Apps section of Movistar Plus+, the new Living App allows users to live chat using their remote control, and purchase products supplied by IKEA. The content on IKEA Live will feature specialists from the retailer – sharing decorating and design ideas.

In addition to the new App, which launches this week, Movistar Plus+ is also creating podcasts about the home and wellbeing – with tips on new design trends.

This is the first time it has been possible to transact directly off the back of content on Movistar Plus+. The company plans to showcase the app’s interactive capabilities at the upcoming Mobile World Congress 2023 in Barcelona.