Spain’s Movistar Plus+ and IKEA forge alliance around shoppable app

Telefonica-owned PayTV platform Movistar Plus+ has joined forces with IKEA to create IKEA Live; a new ‘shoppable’ app that goes live this week in Spain. Sitting within the PayTV platform’s Living App sections, the new IKEA-curated service offers live and recorded events where specialists share decorating tips and design ideas. In addition, customers can chat […]