FIFA streams Club World Cup to 50 territories via in-house platform FIFA+

World football governing body FIFA is using its own streaming platform FIFA+ to offer live and highlight coverage of the FIFA Club World Cup in 50 territories.

While the decision to do so might hint at lack of interest in the event from third party broadcasters, more likely is that it is part of FIFA’s ambition to grow FIFA+ into a more robust offering capable of generating subscription and ad revenue.

While it is unlikely that FIFA would consider streaming the flagship FIFA World Cup via its own platform (because of the rights fees it generates), the governing body is set to expand the Club World Cup significantly in 2025 – with FIFA president Gianni Infantino (right) greenlighting an increase from seven teams this year to 32. Increasingly, FIFA may see an opportunity to grow the platform and CWC in tandem.

The current edition of the event is running from February 1-11 in Morocco, and features Al Ahly, Al Hilal, Auckland City, Flamengo, Real Madrid, Seattle Sounders and Wydad. In Europe, the competition can be view on FIFA+ in 21 territories including the UK, Germany, Nordics, Belgium, the Netherlands and parts of Central Europe.

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