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Roku accelerates global rollout with Roku Channel launch in Mexico 

Roku, which claims to be the number one TV streaming platform in US, Canada, and Mexico by hours streamed, has announced the arrival of The Roku Channel in Mexico. The Roku Channel is a free streaming channel available on Roku devices that offers users access to thousands of movies and TV episodes, including exclusive access to more than 30 Roku Originals. The new service went live on October 13.

Rob Holmes

“Launching The Roku Channel in Mexico is a pivotal moment for our business as we continue to expand internationally and offer streamers free access to entertainment and news content,” said Rob Holmes, VP, programming. “In the US, Roku Channel is a top 5 channel on the Roku platform, by both reach and streaming hour engagement and we are excited for the opportunity to build this viewership in Mexico. We provide the scale for content providers and brands to reach streaming-first audiences.”

The Roku Channel is available to owners of a Roku streaming player or Roku TV model without the need for a login or subscription. The content selection comes from existing global partners like Sony, Lionsgate, and local partners such as Telefórmula, among others, with more titles being added over time. There are also Roku Originals.

At launch, Roku users in Mexico will be able to access Roku Originals such as Operación Marea Negra, Natural Born Narco and Mamas. In addition to on-demand programming, The Roku Channel in Mexico also features 25+ live TV channels at launch. The lineup includes channels such as Telefórmula, Canela TV, Novelisima, and Runtime Espanol. To make it easier to find content they want to watch, consumers can browse the channel collection through The Roku Channel’s Live TV Guide.

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