Disney+ to roll out US$7.99 ad-supported tier in the US on December 8

Ms. Marvel

Disney has confirmed plans to launch an ad-supported version of Disney+ later this year.

Announced alongside its Q3 2022 results – where the company revealed that it has overtaken Netflix to become the world’s largest video streaming operator – the company said that an ad-supported tier will launch on December 8 in the US. 

The launch of an ad-supported tier in the US is accompanied by steep price increases across Disney’s entire streaming product portfolio.

The ‘Basic’ Disney+ offering (with ads) will run at US$7.99 per month, with no annual option. This is the same price that the streamer is currently offered at without ads. The current Disney+ offering (dubbed the ‘Premium’ tier) will increase from US$7.99 per month to US$10.99 per month. Hulu’s ad-free tier will increase from US$12.99 per month to US$14.99 per month, with the ad-supported version increasing by a dollar to US$7.99 per month. The company previously announced a 43% price hike for ESPN+ to US$9.99 per month.

Accompanying these will be a price increase for Disney’s streaming bundle of all three services, which includes ad-free Disney+, ad-supported Hulu and ESPN+ and will increase from US$13.99 per month to US$14.99. Disney is also introducing a bundle of Disney+ and Hulu with ads for US$9.99 per month, and a top-tier US$19.99 per month offer of Disney+, Hulu (without ads) and ESPN+ (with ads).

Commenting on the new pricing structure, Kareem Daniel, chairman, Disney Media & Entertainment Distribution, said: “With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience.

“Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports and live events collectively.”

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