Sport1 taps Better Collective for online gambling play

German sports broadcaster Sport1 GmbH and its gambling subsidiary Magic Sports Media GmbH have signed a long-term agreement with sports betting media group Better Collective to provide delivery of content, data, and statistics for a new sports betting section on the portal.

The pair said the move would bring the best in sports betting content to its approximately nine million unique users monthly.

Jesper Søgaard

Better Collective, which is headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm exchange, will be providing content to educate online gamblers and help sport fans navigate the market of sports betting, they said.

The partnership will be co-branded with – a Better Collective brand and a part of the media group that will be the providers of all the content for the new sports betting section.

The partnership agreement is operational from this month.

Within the Sport.1 Medien Group, Magic Sports Media provides expertise in the fields of betting, poker, casino and lottery.

Matthias Kirschenhofer

Jesper Søgaard, CEO and Co-founder of Better Collective, said: “Sport1 is a popular sports platform in Germany and a well-known brand among most Germans. We look forward to getting started and I know that my colleagues at are working hard to be ready with appealing and engaging content for the Bundesliga season and in good time for the World Cup in football that is coming up in November.”

Matthias Kirschenhofer, board member of Sport1 Medien AG as well as managing director of Sport1 GmbH and Magic Sports Media GmbH, said: “We are thrilled to partner with Better Collective as the premier international sports betting media group for a completely new approach to sports betting collaboration! Together, we are tapping into a rapidly growing and economically interesting market. With our new offer and Better Collective’s innovative tools, we will provide sports betting fans with attractive content on our digital platform to increase their betting success rate.”

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