Sky renews PGA sublicensing deal with Warner Bros. Discovery

Sky has announced an extended deal with Warner Bros. Discovery for PGA Golf Rights. 

Warner Bros. Discovery will sublicense the rights to Sky Sports, with the former in the midst of a 12-year US$2 billion rights deal across Europe that kicked-off in 2019.

This latest deal will see Sky Sports show a minimum of 36 golf events per year. It covers all PGA Tour events including FedEXCup Playoffs, the Tour Championship and Presidents Cup. The broadcaster will present extensive coverage of PGA competitions, including Early Coverage, Marquee Group, Featured Holes and Featured Groups.

Sky Sports managing director, Jonathan Licht, said: “We’re thrilled to continue our partnership with the PGA TOUR. The extended deal cements Sky Sports’ place as the home of golf in the UK and Ireland and means our customers will be able to follow the key live action on the TOUR for years to come.”  

PGA tour chief media officer, Rick Anderson, said: “We are extremely pleased to continue our long partnership with Sky Sports in a key market, one that values golf at the highest level. Sky Sports’ localised production connects the best in professional golf, the PGA TOUR, to our UK audience.’ 

Warner Bros. Discovery Sports Europe president and managing director, Andrew Georgiou, said: “Sky has been a long-term partner to Discovery and now Warner Bros. Discovery for more than 30 years, helping to bring our channels and content to millions of people. Building on this relationship and extending PGA TOUR coverage on Sky Sports is a clear winner for viewers in the UK & Ireland, particularly given the channel’s proven commitment to innovative golf broadcasting and excellent live coverage.”

Most Recent