Banijay picks Amagi to boost FAST strategy


TV producer Banijay has announced a partnership with Amagi to broaden its streaming strategy.

The partnership between Banijay Rights, the company’s distribution arm, and Amagi will drive the producer’s FAST strategy worldwide, with Amagi facilitating the creation of channels on platforms including Samsung TV Plus, The Roku Channel, Freevee and LG Channels.

Banijay’s content library is made up of 130,000 hours of programming ranging from acclaimed dramas like Black Mirror to unscripted shows such as MasterChef.

Banijay Rights is utilising Amagi Cloudport, the company’s cloud-built channel playout and distribution solution, to centrally manage multi-country feeds and improve the efficiency of large broadcast operations. It is utilising tech including Amagi Thunderstorm and Amagi Planner for dynamic ad insertion and automatic content scheduling.

Srinivasan KA, co-founder, Amagi, said: “As a key member of the content marketplace, connecting premium content providers with the most sought-after OTT platforms, we were ecstatic to collaborate with Banijay Rights. FAST is increasingly becoming synonymous with quality programming. It’s exactly where a media powerhouse like Banijay Rights should be, and we’re thrilled to have facilitated that.”

Shaun Keeble, VP Digital, Banijay Rights, said: “At Banijay Rights, we are uncompromising in our commitment to quality, and we’ve always associated ourselves with content projects that are powerful and transformative. Our choice of technology partners is no different – and we look forward to accomplishing great things with Amagi.”

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