Production outfit Banijay’s distribution arm Banijay Rights has tapped sell-side ad-techc company Magnite and ad server SpringServe to help make money from its free, ad-supported streaming TV (FAST) platforms. Banijay Rights will use Magnite’s SSP and SpringServe’s ad server technology across its FAST channel inventory globally. Banijay, which has produced shows including Deal or No […]
Social video intelligence and measurement specialist Tubular Labs has teamed up with programming distribution outfit Banijay Rights, the global distribution arm of TV production powerhouse Banijay to enable the latter gain a better understanding of the company’s social media content strategies and commercial return on investment. Banijay Rights is using Tubular’s Intelligence products for forward […]
TV producer Banijay has announced a partnership with Amagi to broaden its streaming strategy. The partnership between Banijay Rights, the company’s distribution arm, and Amagi will drive the producer’s FAST strategy worldwide, with Amagi facilitating the creation of channels on platforms including Samsung TV Plus, The Roku Channel, Freevee and LG Channels. Banijay’s content library […]
Content rights holders need to think carefully about their strategy and calculate the return on what could turn out to be a significant financial investment before taking the plunge into FAST, according to Shaun Keeble, VP of digital at Banijay Rights. Speaking on a panel session at the Connected TV World Summit in London today, […]
