Satellite operator Intelsat has announced the creation of a new video neighbourhood for Brazil cable distribution.
The company has commenced the seeding of antennas at more than 200 cable headends in Brazil in cooperation with local vendor Z2Gtech. The process of seeding will provide widespread access to cable headends across Brazil, creating a new video neighbourhood on Intelsat 14 (IS-14) at 45°WL.
The new neighbourhood will reach more than 98% of cable TV subscribers bringing value and monetization opportunities for programmers seeking to reach the Brazilian market.
Bill O’Hara, vice president and general manager of Media at Intelsat, said: “This antenna seeding creates a unique and highly-targeted Brazil-focused neighbourhood offering value for our Latin America programmers. This neighbourhood serves the largest television audience in the region with specialised content and further enhances the customer profile on IS-14.”
The company said that IS-14 complements Intelsat’s other video neighbourhoods in the region including Intelsat 21 and Intelsat 34.