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TF1 launches Business Solutions arm

French commercial broadcaster TF1 has launched a new Business Solutions division incorporating combining content creation for brands and enterprises, brand licensing and marketing partnerships.

TF1 Business Solutions will bring together three B2B activities under the leadership of François Pellissier as head of business and sport for the group.

The new unit will comprise TF1 Factory, TF1 Licensing and TF1 Partners.

TF1 Factory, headed by Mari Guyot, will specialise in content production for brands and enterprises, based around the four pillars of content production including short programmes, specali operations, billboards and podcasts, events and e-meetings, product endorsement and digital out-of-home advertising.

TF1 Licensing, headed by Tatiana Rivière-Cherqui, will develop and exploit a portfolio of around 40 well-lnown brands with around 3600active licensing contracts and over 40 million products under licence each year.

TF1 Partners, headed by Delphine Raccah, will be focused on developing strategic marketing partnerships with enterprises, and is also charged with control of the TF1 Podcasts offering.

Tags: France, TF1

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