Peloton launches TV fitness device

Exercise equipment company Peloton has launched a new TV fitness device.

While it has historically offered a standalone workout subscription, Peloton services have largely been bound to its expensive workout equipment such as its indoor exercise bike. Peloton Guide however promises to be the company’s “most accessibly-priced hardware product” to date. 

Starting at US$495/£450, Peloton Guide comes with a machine learning-powered camera (dubbed the Guide) a heart-rate band and remote control. Weights and other equipment are not included. This price also does not factor in the US$12.99 per month membership to access Peloton’s app-only subscription service. 

The Guide is a machine learning-powered motion tracker which will integrate movements into exercise classes. The tech uses AI and ML to identify patterns and guide training via Peloton’s content library and its instructors.

Tom Cortese, Peloton’s co-founder and chief product officer, said: “Over the last couple of years, we’ve seen the interest in our strength content explode. Peloton Guide demystifies strength training to create a more engaging experience that will help Members stay motivated. We combined our world-class Instructors and class content with the best machine learning technology to create a whole new way to train. This is just the beginning for Peloton strength. Guide will keep getting smarter so it can grow stronger alongside our Members.”

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