Digital TV Europe announces Symposium session on addressable advertising

Digital TV Europe has announced its next DTVE Digital Symposium session taking place on October 19, 3pm BST.

This symposium session will see Digital TV Europe editor Stuart Thomson join technology leader CommScope, streaming video delivery and monetisation specialist View TV and research powerhouse Omdia’s Marija Masalskis to look at how service providers can capture a slice of the burgeoning market for addressable advertising.

You will learn why targeting and personalisation is increasingly seen as a necessity for the future of advertising-supported TV, how service providers can play a crucial role and what challenges must be overcome.

  • What business models can work to the benefit of all stakeholders?
  • How can cloud technology enable integrated campaigns and allow advertisers to make the most of available inventory?
  • What are the challenges that stand in the way of delivering a successful addressable advertising business and how can they be overcome?

Speakers include:
Dave Romrell, Engineering Fellow, Advanced Research Group, CommScope
Dr. Jamie Branson, Group Chairman, View TV
Marija Masalskis, Senior Principal Analyst, TV, Video and Advertising, Omdia

Click here to register for the event for free.

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