Synamedia claims 8K milestone 

Technology outfit Synamedia claims to have achieved 8K real-time encoding and streaming without resorting to technology techniques such as screen-splitting which are said to reduce video quality.  

Synamedia used its VIVID Compression platform powered by AMD EP 7763 processors to achieve what it said was an industry milestone.

Synamedia built compression algorithms specifically to remove the need for technology trade-offs using the full codec toolset, powered by the AMD processors.

As a result it said there was no need to split the 8K signal into 4K quadrants, nor for dedicated GPU memory or other hardware acceleration. This eliminates issues with memory communication and throughput, as well as local video quality variations, according to Synamedia.

Synamedia has also extended its cloud-based video quality analysis solution, Video-Quality-as-a-Service (VQaaS), with 8K resolution. Synamedia’s VQaaS provides both objective measurement and subjective visualization analysis, according to the company.

“We are experiencing a technology shift here, combining our unique and one-of-a-kind compression algorithms, advanced video analytics, and proven expertise with the incredible speeds of the AMD EPYC 7763 processors. The flexibility of using one CPU without a single technological compromise allows us to provide our customers with the high-quality video content they expect from us. By combining our team’s expertise with the performance of AMD EPYC processors, we can enable more 8K content to the market at a more affordable price to enable the 8K economy,” said Elke Hungenaert, VP, product management, Synamedia.

“Synamedia turning to third Gen EPYC processors was a natural fit for the high-performance needs of 8K real-time encoding technology. We’re proud to help media and entertainment industry companies deliver a high-quality dynamic viewing experience to their end customers on a single, high-performance CPU while lowering the barrier to entry,” said James Knight, director, global media and entertainment/VFX, AMD.

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