VOD management platform Glewed TV has announced the hire of Andrew Budkofsky as chief revenue officer and advisor.
Budkofsky joins from Rolling Stone magazine, where he served as chief revenue officer and publisher. Prior to that, he held the same position at Digital Trends and has held leadership roles at Defy Media, truTV, USA Network and Comedy Central.
In this new role, the exec will lead Glewed TV’s sales and marketing functions.
Dean Marco, chief marketing officer at Glewed TV, said: “Andrew joins Glewed TV at a time of tremendous growth for our company as we have seen users consuming our content increase by over 5,000%. More than 40 million people view Glewed TV content on a monthly basis through our app and distribution partners. We are excited to have Andrew on board to connect brands with CTV audiences in new and exciting ways.”
Glewed TV enables brands to connect with customers via custom content and integrated messaging within programming. Its client base includes the likes of Expedia, Subway and Papa John’s.
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