Facebook is opening up a way for content creators on its platform to earn revenue from short-form video as it looks to combat a growing shift to alternative platforms like TikTok.
Both TikTok and Snapchat have significant funds for creators to make money from their video content, with Snapchat paying creators US$1 million per day for its Snapchat Spotlight feature.
In a blog post, Facebook said that creators now can earn revenue from short-form video. The company said that this makes it possible for content creators to monetise all video types.
In the post, Yoav Arnstein, Director, Facebook App Monetization, explained that videos as short as one minute long can be monetised with a “minimally interruptive ad running at 30 seconds.” This is a significant change for the company, with the previous shortest videos applicable for monetisation being three minutes or longer.
Arnstein also said that the company is “exploring in-stream ad formats that increase engagement through rewards or product interaction – intending to help content creator payouts grow. While also providing a good viewing experience for people and a way for advertisers to reach relevant audiences.”
In addition, Facebook said that more creators can qualify to earn ad revenue on Facebook with this previously being an invite-only programme.