The deal extends and expands on Vubiquity’s deal with Virgin Media in the UK, with the firm continuing to provide content licensing and digital supply chain solutions to support Liberty Global’s consumer video and TV platforms and Virgin Media’s on-demand services across cable, broadband and TV.
Vubiquity has relationships with over 1,400 content owners, bringing an extensive library to supplement Liberty Global’s collection of entertainment assets. The company says that it will also provide high KPI-driven acquisition, content management and processing services which include responsibility for all local regulatory content standards and practices applicable for a specific market.
The partnership complements a recently announced pan-European deal between Liberty and Amdocs to “enrich its customer experience with Unified Digital Identity for all the operator’s services”.
Chris Van Der Linden, director of CPE and products operations at Liberty Global, said: “At Liberty Global, we aim to provide our customers with the best content library, and create a great, personalized, direct-to-consumer experience. Having had a long-standing relationship with Vubiquity and Amdocs more generally, we look forward to working together closely with the company to provide leading experiences and inspiring content to our customers across Europe.”
Darcy Antonellis, head of Amdocs Media, said, “We are proud to extend our long-standing relationship with Virgin Media and to become a trusted solutions and services provider to Liberty Global. As they continue to innovate and provide their customers with compelling, new entertainment options, we are enthusiastic to partner to deliver a best-in-class experience to Liberty Global’s customers.”
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