ViacomCBS Networks International (VCNI) has announced the appointment of Jaime Ondarza as EVP and general manager of the newly-created regional structure of France, Iberia, Italy, the Middle East, Greece and Turkey.
Ondarza joins ViacomCBS Networks EMEAA from Turner where he spent almost 20 years, including more than six as SVP Southern Europe & Africa. There, he was one of the driving forces behind the launch of Boing, the joint-venture between Mediaset and WarnerMedia.
In his new role, Ondarza will report to Raffaele Annecchino, president of ViacomCBS Networks Europe, Middle East, Africa & Asia. Ondarza will oversee the alignment of its operations, maximising strategic synergies and identifying new commercial opportunities.
Annecchino said: “I am thrilled to welcome Jaime to the company. Jaime brings a wealth of editorial and commercial expertise in addition to a strong track record in managing multiple complex markets in the media and entertainment industry.
“This is a key moment for us as we accelerate our digital transformation, expand our footprint and partnerships while continuing to deliver great content on all platforms. I’m certain that Jaime will play an integral role in this important phase and effectively position the organization in this important region for long term growth.”
Ondarza said: “It’s a privilege to join ViacomCBS Networks International, a global company with an incredible portfolio of assets. I look forward to leveraging the power of our brands to capture new opportunities and strengthen the important partnerships we have in these vibrant markets.”
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