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NENT Group expands Altibox deal

Kim Poder

Nordic Entertainment Group (NENT Group) has expanded its Norweigan distribution deal with Altibox.

The deal will see over one million Altibox subscribers able to view NENT’s Viaplay streaming service as a part of their Altibox subscription for the first time.

This expanded deal also will see Altibox continue to offer NENT’s premium Viasat film and sports pay TV channels along with its on-demand film library. In addition, Altibox will remain a distributor of NENT Group’s Norwegian TV channels TV3, Viasat4 and TV6.

An expanded relationship with Altibox complements partnerships across the Nordic region with the likes of Boxer, Stofa, Waoo and YouSee in Denmark; Canal Digital, Get, NextGenTel, RiksTV and Telenor in Norway; A3, Bahnhof, Boxer and Com Hem, Connect TV, Kalejdo, Mediateknik, Ownit, Sappa, Serverado, Telia and Universal Telecom in Sweden; and DNA, Elisa and Telia in Finland.

Kim Poder, NENT Group chief commercial officer said: “Altibox’s popular TV offering has wide reach in Norway and this expanded partnership is great news for viewers. Viaplay is the leading Nordic streaming service and will soon be available to more than one million Altibox viewers to choose as part of their subscriptions.

“Audiences can look forward to the best original productions, international films and series, kids’ content and live sports. From next year, our offering will include FIS winter sports, which attract huge interest in Norway and will further reinforce NENT Group’s position as the home of the broadest and most relevant entertainment experiences.”

Tor Morten Osmundsen, CEO of Altibox said: “We are very satisfied with the renewed long-term agreement, which manifests our great partnership with NENT Group over many years. This agreement is in line with our strategy to expand our entertainment services to our consistently growing number of customers.

“NENT Group’s strong entertainment, sports and premium content portfolio fits perfectly with Altibox’s leading TV- and streaming platform. The partnership with NENT Group will help us continue to delight our customers and further strengthen our entertainment services, which have been rated by consumers as the best TV experience in Norway for 9 of the past 10 years in the EPSI survey.”