The agreements, which start in Romania and Hungary in 2020 and the Czech Republic and Slovakia in 2021, include 41 ATP Tour events in each of the four markets.
Eurosport will screen ATP Tour coverage in all markets with nine ATP Masters 1,000 events, 13 ATP 500 events and 17 ATP 250 events, the end-of-season Nitto ATP Finals tournament and the Next Gen ATP Finals.
Eurosport has also added to its agreement for ATP rights in France by adding year-round coverage in Belgium and will screen 37 ATP World Tour tournaments per year from January 2020 until the end of 2023 on a non-exclusive basis.
The new deals build on Eurosport’s existing tennis positioning in France, Finland, Iceland, Norway and Russia, where multi-year ATP Tour agreements have already been secured, adding to Eurosport’s Grand Slam coverage in these markets and across Europe.
Laurent Prud’homme, SVP rights acquisitions and syndication for Eurosport, said: “Eurosport is all about powering people’s passion for sport through delivering the best experiences and content across all screens. Expanding our position in tennis is a major win for fans in these countries, who will enjoy enhanced coverage of the best players in the world week-in, week-out.Building on our innovative coverage of all four Grand Slams, we will truly become the Home of Tennis in the Czech Republic, Hungary, Romania and Slovakia. As broadcast partner of the ATP and ATP Media in 11 European markets now, we look forward to maximising the scale of our partnership to super-serve tennis fans locally on all Eurosport platforms and devices.”
Sky Deutschland strikes new deal with Premier League digitaltveurope.com/2021/06/14/sky… https://t.co/VGgZmCI3Ca
14 June 2021 @ 15:00:01 UTC