The deal will non-exclusively cover Continental Europe, Central and South America, Central Asia and SAARC countries with the exception of India.
YuppTV is a leading internet pay TV platform for Indians living abroad and is the largest internet TV platform for premium content in India. It is the most downloaded Indian smart TV app and has been downloaded by 13 million mobile devices.
Comprising a total of 26 matches, the home season has kicked-off with the Paytm South Africa tour of India on September 15, 2019, with a match in Dharamsala. Bangladesh, West Indies, Zimbabwe, and Australia will also compete with India before South Africa rounds off the home season with a final match in Kolkata on March 18, 2020.
All the matches will be played within India, across a range of cities including Bengaluru, Mohali, Mumbai, Delhi, Pune, Indore, Rajkot, Vizag, Chennai, Hyderabad, and Guwahati.
Uday Reddy, founder & CEO of YuppTV, said: “We are excited to be enabling live, on-the-go access to all the cricketing action unfolding in the much-anticipated BCCI Home Season 2019-20 on our platform. By acquiring non-exclusive digital rights to the much-awaited cricketing season, we will provide cricket enthusiasts across the world to catch their favourite sports stars in action.
“The development also underlines our continued commitment to enabling convenient, real-time access to high-octane sporting action to millions of users across the globe.”
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