Spanish broadcaster and producer Mediapro has struck a deal with YouTube to distribute coverage of this year’s Pan-American Games from Lima, Peru, on the video-sharing platform.
Mediapro is now airing live coverage of the games via its YouTube channel. The group said that its coverage ot the competition, which runs until August 11, has so far accumulated over 200,000 impressions and 400,000 minutes of watch time, with viewership n Spain, Italy, the UK, Japan and Australia particularly high.
The Peruvian Olympic Committee gave the YouTube rights to Mediapro, which has been contracted to provide video coverage of the games. Since 2012 Mediapro has been responsible for the production of the YouTube channels of Spanish top-tier football league La Liga and has also streamed coverage of the UEFA Champions Leeague, Spain’s Copa del Rey and the Brazilian Brasilerao.
The Pan-American Games brings together some 6,000 athletes competing in 39 different sports and 62 individual disciplines. The Mediapro channel is available in over 150 countries globally.
DTVE: the week in view – Reasons to be cheerful – @ATT rightfully pleased with @hbomax, but there is still work to… twitter.com/i/web/status/1…
20 September 2020 @ 19:00:00 UTC
ICYMI: 250,000 Brits cut out licence fee, but revenue still up says @BBC digitaltveurope.com/2020/09/18/250… https://t.co/UP8x4RDohM
20 September 2020 @ 18:00:00 UTC
Register for Day 2 of the DTVE Digital Symposium with @ActiveVideo & @OmdiaHQ “TV as an app: the choices facing ser… twitter.com/i/web/status/1…
20 September 2020 @ 14:00:01 UTC
ICYMI: Telefónica appeals to start-ups for new TV app experiences digitaltveurope.com/2020/09/18/tel… https://t.co/Sy41o1JBJ4
19 September 2020 @ 17:00:01 UTC
DTVE: the week in view – Reasons to be cheerful – @ATT rightfully pleased with @hbomax, but there is still work to… twitter.com/i/web/status/1…
19 September 2020 @ 13:00:01 UTC
