Fast-growing combat sports streamer FITE TV has appointed industry veteran Kim Hurwitz as Chief Marketing Officer.
In her new role, Hurwitz will lead all marketing and branding for FITE, the premier global platform for viewing Boxing, Bare Knuckle Fighting, Wrestling, MMA, Martial Arts, and combat sports via Pay Per View, subscription and free viewing options.
Hurwitz has previously had spells at companies including DirecTV, FOTV Media Networks and TCI. She most recently was CMO at Karate Combat.
Said Hurwitz: “I couldn’t be more excited to be joining such a fast-growing, innovative and knowledgeable group as FITE
“It’s clear to me that FITE has the industry experience and drive to truly succeed in this space. I’m incredibly passionate about the ever-evolving digital content landscape, and I look forward to rolling my sleeves up and contributing alongside this great team.”
FITE has had a successful time since its launch and has registered 1.5 million users with more than 1,000 live events in 2019 and over 350 content partnerships.
“We’ve had a tremendous year so far – April marked our biggest month-to-date with 100 live shows – and I know that our efforts will be strengthened by adding someone as ambitious and seasoned as Kim to the team,” said Kosta Jordanov, CEO of FITE TV. “The experience that she has gained during her illustrious career makes her exceptionally well-suited for our fast-paced business, and we can’t wait to see what we can accomplish together.”
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