IMDb Freedive rebrands as IMDb TV, planning European expansion

IMDb Freedive, the AVOD owned by Amazon, has rebranded as IMDb TV and is planning on expanding into Europe.

The company also said that it plans on tripling its selection of content over the coming months.

“With IMDb TV, viewers have discovered TV the way it ought to be – a free collection of premium TV shows and movies available anytime,” said Mark Eamer, vice president of IMDb TV. “We deliver a top quality discovery experience that makes it easy to be entertained. With more titles than ever before coming to IMDb TV and our upcoming Europeanexpansion later this year, we’re excited for customers to tune in and enjoy all that IMDb TV has to offer, all at no cost.”

IMDb is currently available in the US online and as a free channel within the Prime Video app.

Marc Whitten, vice president of Fire TV said: “Our Fire TV customers are always looking for compelling content at a great value. In fact, usage of free, ad-supported apps has increased by over 300 percent in the last year.

“IMDb TV brings some of the best free content into the living room and we’re excited that our U.S. customers now have access to even more free TV shows and movies through the app and that customers in Europe can soon enjoy this great service on the biggest screen in their home.”