Youth broadcaster QYou Media has partnered with SonyLIV, Sony Liv an Indian general entertainment OTT platform owned by Sony Pictures Networks India, to The Q India’s linear stream of content to Indian homes.
It is expected that, according to the Federation of Indian Chambers of Commerce and Industry, India will become the second largest video-viewing audience globally, with the growth of Internet users estimated to reach 829 Million by 2021. As such, the digital video market in India is growing at a rapid pace and is expected to exceed 500 million by the 2020.
SonyLIV claims to be one of the fastest growing OTT services in the country with, reported 7X consumption growth in the last year. In a statement, QYou said that this ‘demonstrates the growing appetite for premium digital-first content’.
Uday Sodhi, digital business head at Sony Pictures Networks India said: “Young India forms a critical part of our audience and it’s imperative that our programming offering in line with their consumption habits and programming preferences. Being a leading VOD platform in India, we understand our viewers needs and provide them with a wide array of content across sports, general entertainment, live TV channels, premium English shows, web originals and much more.
“We are incredibly excited to associate with The Q India to bring the most disruptive online video trends to our programming line-up.”
Sunder Aaron, general manager and co-founder of The Q India added: “Seeking out exciting premium digital content is second nature to Young India, but for a long time there has beena gap in the market for a youth orientated service that can be easily accessed alongside other programming, such as live sports.
“We launched The Q India to address this need, and in just a couple of years we are already available across broadcast TV and mobile reaching over 300 million viewers. We are thrilled that SonyLIV recognises ‘The Q India’ as an important partner who can help them deliver an OTT service that remains relevant to young Indians by providing them with the very best digital content from the region’s most talented influencers.”