SonyLiv and TCS enter strategic partnership for monetisation tech

SonyLiv, the Indian OTT streaming platform owned by Sony Pictures Networks India, has entered into a strategic partnership with Tata Consultancy Services (TCS). The streamer said that it has signed up TCS to  help create an innovative business model enabled by digital technologies, enhance customer experience, and pave the path to future growth. In particular, […]

SonyLIV partners with QYOU Media to launch ‘The Q India’

Youth broadcaster QYou Media has partnered with SonyLIV, Sony Liv an Indian general entertainment OTT platform owned by Sony Pictures Networks India, to The Q India’s linear stream of content to Indian homes. It is expected that, according to the Federation of Indian Chambers of Commerce and Industry, India will become the second largest video-viewing […]

SonyLIV taps CleverTap for video push notifications

Indian over-the-top service SonyLIV has partnered with mobile marketing platform CleverTap to offer rich media-enhanced push notifications. Using CleverTap’s technology, SonyLIV lets viewers watch video previews in push notifications, even on a locked screen – a move that CleverTap claims has produced a three-fold increase in click-through rates. SonyLIV is also offering contextual and relevant […]

Brightcove powers Indian OTT service SonyLIV

Brightcove is powering Sony Pictures Networks India’s premium over-the-top streaming service, SonyLIV, the company has announced. Brightcove’s video platform underpins SonyLIV’s on-demand video experience, ensuring viewers in India can watch across devices including web, mobile, and connected TV screens. Sony Pictures Networks claims SonyLIV’s line-up of movies, TV shows, sports, music and originals is watched by […]

Netflix ‘far behind’ in the Indian OTT market

Netflix is “far behind” other players in the Indian over-the-top video market, ranking fifth in terms of user numbers behind local and international rivals, according to new research. Hong Kong-headquartered analysis firm Counterpoint said that local providers Hotstar and Voot ranked first and second respectively in the Indian market, followed by Amazon Instant Video in […]