SonyLIV partners with QYOU Media to launch ‘The Q India’

Youth broadcaster QYou Media has partnered with SonyLIV, Sony Liv an Indian general entertainment OTT platform owned by Sony Pictures Networks India, to The Q India’s linear stream of content to Indian homes. It is expected that, according to the Federation of Indian Chambers of Commerce and Industry, India will become the second largest video-viewing […]

SonyLIV taps CleverTap for video push notifications

Indian over-the-top service SonyLIV has partnered with mobile marketing platform CleverTap to offer rich media-enhanced push notifications. Using CleverTap’s technology, SonyLIV lets viewers watch video previews in push notifications, even on a locked screen – a move that CleverTap claims has produced a three-fold increase in click-through rates. SonyLIV is also offering contextual and relevant […]

Brightcove powers Indian OTT service SonyLIV

Brightcove is powering Sony Pictures Networks India’s premium over-the-top streaming service, SonyLIV, the company has announced. Brightcove’s video platform underpins SonyLIV’s on-demand video experience, ensuring viewers in India can watch across devices including web, mobile, and connected TV screens. Sony Pictures Networks claims SonyLIV’s line-up of movies, TV shows, sports, music and originals is watched by […]

Netflix ‘far behind’ in the Indian OTT market

Netflix is “far behind” other players in the Indian over-the-top video market, ranking fifth in terms of user numbers behind local and international rivals, according to new research. Hong Kong-headquartered analysis firm Counterpoint said that local providers Hotstar and Voot ranked first and second respectively in the Indian market, followed by Amazon Instant Video in […]